Tips to talk to patients about flu vaccination

A July 2020 survey found that 30% of US adults were not yet decided about getting a flu vaccine this season –including nearly 40% of Black and Hispanic/Latinx adults.

Talking to people about getting vaccinated against the flu can be challenging. But based on learnings from new surveys, online focus groups, and a review of prior research, Ad Council found 4 helpful considerations for how talk to people about the importance of flu vaccination.

Click here to download a PDF version of these tips.